Top Business Leaders Reveal the Secrets of Success by: Jillian Gregory / TAB Money Group

Out of the bevy of reality television shows today, no TV show affects the business minds and goals of entrepreneurs everywhere more than “The Apprentice”. The show stars Donald Trump, the famous, wealthy real estate and business icon that has become a household name. Donald Trump has been in business for several decades and knows the secrets to becoming a highly successful businessman.

In the past, public indications of his success were mainly found on buildings in New York City such as Trump Towers. He has been a major player in New York City and in the business world for the past few decades. However, the general public didn’t always have intimate access to his world like they do now through “The Apprentice” television show. On the show he interviews several candidates for a highly coveted position in his company. The candidates work on various tasks over several weeks. They rely on their education and experience to help them succeed.

The candidates and any business professional would benefit from learning the secrets of Donald Trump’s success. You might not have the opportunity to be on the show, but you can listen your way to success instead. Invest in your future by listening to Trump: How to Get Rich by Donald J. Trump. Donald Trump provides valuable insights on how to become a champion in business and reap financial rewards previously unimaginable. He covers a wide range of topics from investing to hiring the best employees.

Donald Trump is not the only business guru dispensing advice and anecdotes about his personal success. Steve Jobs revitalized Apple and returned it to dominance among technology companies. Jack Welch brought General Electric to new levels of success through innovative and unique business methods. Experience their business journeys by listening to The Second Coming of Steve Jobs by Alan Deutschman and Jack: Straight from the Gut by Jack Welch.

Interested in a business success story rifled with scandal? Listening to The Rockefellers by Peter Collier will suit your fancy. The Rockefeller family created a dynasty that built a mountain of wealth, but also evoked family of problems. Learn the affects of success that were both beneficial and detrimental to the Rockefellers.

Want to hear about other entrepreneurs? Check out the Venture Voice Podcast by Gregory Galant or the InfoTalk podcast from Podtech.net. Take an inside look at how to start a business, where technology is headed and other entrepreneurial issues.

Pop in these audio books on your car drive or train commute to work. Listen while you are working on paperwork at home or exercising in the gym. Take the time to become business savvy and learn from the pros. You’ll be glad you did as your bank account swells and your business takes off.

About the author:
Jillian Gregory is a featured author on TAB Money Group. Jillian Gregory writes for LearnOutLoud.com, an online portal for educational and self-development audio and video material which can be found at http://www.learnoutloud.comFor the HTML version of this article complete with links to the titles that were mentioned, please visit http://www.learnoutloud.com/business01

©2008 TAB Money Group - All Rights Reserved Money Group Pros

The Word Perfect And Emotionally Charged Singing Sales Letter is Born by: Bill Knight / TAB Money Group

An effective sales letter is much more than a bunch of words describing what you have for sale, but judging by some of the sales messages on far too many websites, not a lot of people know that.

The ‘buy one get one free’ mentality is still alive and kicking and working overtime all over the Internet, but sadly at the expense of the English language.

A sales letter, whether written for an online product or service promotion or for print and mail, has a specific job to do. It has to sell. It’s your salesman. And it doesn’t matter how good or how bad your product or service is, the sales letter is your marketing lifeline.

It truly amazes me when some companies, who are willing to spend thousands on product development then thousands on a state of the art website, go on to fill it with snippets of grammatically flawed information and with more typos yuo cun shak a stuck at.

In my opinion, poor grammar and typing errors account for more lost sales from websites than just about any other factor. Why? Because they instantly lose you credibility. Potential customers need to feel reassured that the product you are selling is genuine. Also, that you are genuine and your business is not about ripping people off.

A poorly created sales message will tell your customers you don’t care. You don’t care about communicating with them. You don’t really care about the message on your website. So why then, would you expect them to care about enriching you by buying your products? They simply won’t.

A website sales message has to work much harder than its printed counterpart because it has less time in which to convince the prospect to buy. People tend to ‘quick scan’ website sales messages, whereas a printed letter can be read at leisure anywhere that’s convenient.

Every single website owner who is trying to sell a product or service to a customer could improve their conversion rate dramatically if they would only spend a little more time on their sales copy.

So correct grammar and spelling is the number one priority for your sales letter.

Next is the structure of the letter. Your sales message must always follow the principles of AIDA. It must attract Attention, stir Interest, instil a feeling of Desire and make a call to Action. Why? Because this formula has been tried and tested over and over and has been proven to be the perfect structure.

If you think of a sales letter as being like a song. Then think how your favourite songs make you feel. Happy, sad, upbeat or melancholy, songs are meant to stir the emotions because people like to feel moved. If a sales letter sounds like music to your customer’s ears, you’ve just chalked up another sale.

Your sales letter is your song with which you have to intriguingly introduce yourself, slowly seduce your customer and make them feel exactly the way they want. If it gets them reaching for their credit cards, it has conveyed the right tuneful words at the right time. The words of your sales letter must have the power to say it all.

We can all learn much from how music affects us. It can reflect our moods, our emotions and our wants and needs. It’s a very powerful medium that can literally make us feel happy or sad. But it is only words after all. Just words accompanied by music. The most important thing to remember is how the words of a song can affect us emotionally.

Then remember this. Every buying decision we make is based on our emotions. Understand this, and incorporate emotionally stirring words into your sales copy.

Another important aspect to consider, when writing a sales letter is, we generally buy things because we want them and not because we need them. Your sales copy has got to make your prospects want what you’re selling. Don’t try to make them feel as though they need what you’re selling. Only they will know what they need in their life.

Getting back to the song connection, if you take away the music the song (message) is still there. The music certainly helps the words flow and can help create the mood, but without the words, the meaning of the ‘piece’ is left to the imagination.

Next time you’re thinking of creating a sales letter for your website, remember to pay particular attention to the grammar and spelling. Construct your letter using the AIDA principle and think about how you might present your letter with emotion.

Nothing is more powerful than the written word.

For more articles on Business success you should go to TAB on Business

About the author:
Bill Knight is a featured author on TAB Money Group. He is a professional International copywriter with a worldwide client base. To learn more visit:
http://www.knight-writer.co.uk

©2008 TAB Money Group - All Rights Reserved

The Seven Blatant Blunders of First-Time Audio Product Producers by: Robert Schultz / TAB Money Group

Once entrepreneurs and solo-professionals get the idea they can write their own ticket with self-produced audio products, they get excited. Really excited.

And that’s the rub.

Because folks that are excited have a lot of energy and enthusiasm. Which is good. But they also are hell bent on squandering that energy on any idea that comes to mind. Which is not so good.

Because, the worst place to make a mistake is right at the beginning of your journey. And a mistake in the early stages of your product creation career can not only sink that first project, but discourage you from EVER producing anything again.

There are Seven Blatant Blunders that novice audio product creators make repeatedly. And while these aren’t the only pitfalls you’ll have to watch out for, they are the ones that will rear up when you least expect it, to bite you on the you-know-where:


BLATANT BLUNDER #1 -- What I Want, Not What They Want

If making money was not a reality of business, we could produce anything we want. But, for most of us, making money is crucial. I can’t remember the last time my landlord accepted my good intentions and sweet smile as payment in full.

Still, its shocking to see how many folks ignore this fact when choosing their first products. They’ve often had a dream or a fantasy of just what they would create if they only knew how.

But once they learn how, they forget that it takes two to tango. And if your market does not share your dream, you’re going to end up with an expensive failure.

Look, I’m not saying to pander to the lowest common denominator to make a buck. I am saying you need to find the happy meeting point between what you do best, what you love to do, and what your market is willing to buy BEFORE you decide on your first product.


BLATANT BLUNDER #2 – THE MINI-SERIES FIASCO

While people are often terrified of recording audio, once they learn how easy it can be, the pendulum swings in the other direction. Suddenly, even a Steven Spielberg extravaganza looks too small.

The best thing you can do for your production career is to start small. Do whatever you can to get a modest project out there quickly, even if it means doing a 15-minute free program that you give away at your speaking engagements.

Confidence is contagious. The best way to build confidence is to get your first recording out the door and seeing the happy smiling faces of people who snap it up. Get focused – get simple – and get something done.

And leave the multi-part mini-series for later.


BLATANT BLUNDER #3 – THE OPRAH SYNDROME:

True, simply creating a decent product will raise your profile in the eyes of your customers.

But it won’t get you on Oprah.

Many first-time producers just don’t get that simply producing great audio does not assure success. You have to make sure those who can benefit from it KNOW just how valuable it is, making the cost of NOT buying it seem much higher than the cost of buying it.

For many folks their dream of success included an appearance on Orpah.

The good news is that you can make a boatload of money without getting within a thousand mile radius of her show. And the energy of that fantasy can best be channeled towards achieving more down to earth goals.

True – if you build it, they will come. But they may NOT come in sufficient number to make it worth your while. Focus on what you can do NOW. And leave Oprah for later.


BLATANT BLUNDER #4 – WORKING WITHOUT A STRATEGY

I always tell my clients “Ask not what you can do for your audio, ask what AUDIO CAN DO FOR YOU.”

However, most folks get stuck right at the start by asking “What project should I produce?” When the question they should be asking is “What do I want this project to accomplish for my business?” Is it building a huge mailing list? Is it creating sales on your website? Is it having a substantial product to sell at your live appearances? Or is it having a bonus to entice folks to sign up for your high end services?

Audio is not an end in itself – but a means to accomplish what you want in your business. People who try to decide what project to produce BEFORE asking what they want that project to achieve are working very hard for their audio. My suggestion is to turn the tables, put strategy FIRST, and let your audio work very hard for YOU.


BLATANT BLUNDER #5 – MISSING THE UPSELL

An upsell is simply a way of making additional money from people who have just bought (or are in the process) of buying something else from you. For example, if you are giving a live workshop, give attendees the opportunity to purchase an additional product that builds upon what they’ve discovered in your workshop.

Because its so much easier to serve your existing raving fans than to try to earn new ones, an upsell is an effective strategy. Don’t ignore the fact that a purchase is a vote of confidence. And when people have purchased (or are in the process of purchasing) is the BEST time to add additional value by giving them a GREAT DEAL on a supplemental product.


BLATANT BLUNDER #6 – NO PRODUCT SHOULD STAND ALONE

Folks who see their audio merely as a stand alone offering, rather than a component of an entire package or bundle of products and services, are missing out on a huge portion of their profits.

Because, strange as it sounds, people are actually happier to spend more money with you if they feel they are getting a great deal. The same person who complains about the price of bread going up 20 cents, will, in the next breath, crow about the $3,000 they saved on their $50,000 Mercedes.

People love a good deal – and will happily spend a lot with you if that’s what they feel they are getting. I’m not saying you shouldn’t sell your products alone. I am saying you must ALSO look for ways you can bundle your audio products with other services.


BLATANT BLUNDER #7 – LOOK MA, I’M INVISIBLE

In a perfect world, your audio would emit a secret signal, audible only to your target market, that would hypnotize them to buy. But until that’s perfected, you’re going to have to find ways to get the word out.

Fortunately, there are lots of ways to do this. Public appearances are great because audiences get a chance to sample you ‘in the flesh’. And its often a small step for them to ‘take you home with them’ by purchasing your products. Distributing free articles to build your mailing list is another time-tested way to make this happen. You can also link your audio to publicity for a book, e-book or workshop you’ve already got going.

There are many ways to get visibility for your project. And its wise to put some thought into how you’re going to do that BEFORE you record. Because the only thing worse than being all dressed up with nowhere to go, is to have 100 copies of your first CD sitting in your closet without the slightest idea of how you’re going to get them into the hands of your customers.


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copyright (c) 2005 by Robert Schultz. All rights reserved.

About the author:
Rob Schultz is a featured author on TAB Money Group. He is the creator of the Audacious Audio Success System, mentors cutting edge entrepreneurs to catapult their profits with their own affordably produced audio and information products.



Receive your free “5 Audacious Avenues to Blockbuster Audio Profits” special report, packed with crucial keys to getting started at: http://www.audaciousaudio.com

To read more articles on success in business go to TAB on Business


You are welcome to reproduce this article, as long as it remains complete and unaltered, and includes the resource box above.

©2008 TAB Money Group. - All Rights Reserved

Liquidated and Repo PC Profits by: Harry S Richards / TAB Money Group

BUSINESS INFORMATION

Money Group Pros

CLICK HERE FOR YOUR FREE SLING BUSINESS AD

My own core business is in reselling computers for regular fast profits. In fact the business reached the seven figure mark a few years ago. Now I resell repossessed and liquidated PCs, Notebooks-Laptops on a daily basis having established an elite core of reliable suppliers, in Europe, UK, Canada and the USA. In fact, you can operate the business in any democratic country in the world.

It's a very simple business and there's really nothing to prevent you from starting your own liquidated resale business just as I have done.

Your chance to produce an annual income from your own home, or even from a commercial unit, reselling computers and software for profit is a definite possibility. Not only that but I will also tell you in this article where to lay your hands on valuable merchandise at rock-bottom trade prices.

Unlike most other businesses which require a great amount of starting capital, there is a proven method you can use to make money almost from day one. No fancy premises are required. Very little capital is needed, as it is possible to start with just a couple of notebooks to resell and then to accumulate seed capital from initial profits made which can be as high as 150 percent on liquidated items.

You can operate a computer trading business from premises or from the comfort of your home. This business is unaffected by slumps and recessions which tend to hurt most other businesses. Our own trade-training website at Beauforts.biz has been up and running for over six years and to date it has been responsible for training over ten thousand dealers to date. Not all of them have been successful, that would be an impossible scenario, but a significant number have, and several have become wholesale dealers themselves.

Sales of computers and computer software remain buoyant despite recent peaks and troughs and show no sign of reaching a peak. In fact it is growing worldwide at a staggering rate. More and more men and women are needed to help in the promotion and marketing of computers and computer related products.

If you haven't done any selling previously don't be concerned about it, there is no shortage of eager, willing buyers. All you need the desire to make regular cash profits. There is definitely no hard-selling involved . . . enthusiasm and a little common sense is really all you need to make good money in the business.

Whether you are a beginner or a pro in the computer business, it is essential when writing to the suppliers and other contacts to type your letters on your business letterhead. Many of the listed contacts will ONLY deal with TRADE and some will need PROOF of your credentials as a bona-fide trader.

You will come across some wholesale ads which specifically state TRADE ONLY. Therefore, you should WRITE on printed business headed notepaper first.

To operate the Business during the Initial stages, you will need nothing other than a couple of duplicate books for sales and purchases, but when progressing into TRADE PURCHASES you should have made sufficient profits to up-grade your business and to afford the costs of ordering printed business letterheads

If you write to a Trade Supplier, it is highly unlikely that they will respond to your letter if it is written on a plain sheet of paper. Remember, as a Trader you have an image to establish . . . your stationery can build up your image or tear it down. Never write to any source in handwritten form.

Never indicate in any letter to any source that you are new to the business . . . this does not infer that you should be dishonest in any way - you simply have no need to tell them anything about your new business other than that you are interested in obtaining trade supplies.

As an example just consider the kind of letters some suppliers receive a scribbled handwritten letter which states "I am thinking of starting a computer dealership ..." He'll still be thinking of it in years from now and such letters are considered a complete waste of time by trade suppliers. What you should do, (even if you are "just thinking about it"), is to write stating that you "intend" to start dealing in computers asking to be placed on their e-mailing list for price-lists, etc.

You can get a complete directory of Computer Wholesalers and Trade Suppliers as a free download from http://www.liquidations-uk.net so now you can give it some serious consideration because you have the tools to make a start as a computer dealer.

Feel free to reprint this article in its entirety in your ezine or on your site as long as you leave the author's copyright and the links in place.

About the author:
Harry S Richards is a featured author on TAB Money Group. He is of Beauforts PC Trading. Offers Notebook PC and Dealerships with Training for business based upon his own methods: http://www.beauforts.bizalso edits a unique Trading MART at http://www.themartuk.com

©2008 TAB Money Group - All Rights Reserved Money Group Pros