Tuesday, September 30, 2008

Finding a Niche by: Matt Bacak / TAB Money Group

If you don't find a niche market for the product or service you offer, you will have a difficult time being successful. Most newcomers who wish to do business on the Internet often market to everyone they can find with the expectation that everyone will do business with them. This is the same as throwing mud against the wall and hoping some of it will stick. They have not yet found their niche market.
What is niche marketing?
A niche market is composed of individuals and businesses that have similar interests and needs, which can be readily identified and that can be easily targeted and reached.
Finding a niche for your business means finding a great product or service for a highly targeted audience.
Here's the process to find your niche business
1. Find a niche product or service you are passionate about. This will greatly improve your chances of being successful. Why? Because it's the only way you're going to be able to devote the kind of time and effort to create a meaningful web site, build up the right traffic, generate worthwhile income, and enjoy what you're doing.
2. Choose a niche product you are knowledgeable about. Reflect on what skills, hobbies or products you know the most about. If you don't have the knowledge yet, then choose a niche product that you would love to promote, and then spend the necessary time to research it, so you can eventually become an expert in your marketing field.
3. Define your niche market - do the necessary research to see if there is a market for your niche product. To create a profitable business for your niche product, you need to ask yourself these questions:
a) Is there sufficient demand for it? - If you choose a field that is too broad it may be hard to stand out from the competition. For example, camping equipment could be your niche product. Well, unless you are a large corporation such as Sports Authority (a large retail store in my town), you won't stand out from the crowd. However, a more highly targeted niche product could be Coleman Camping Equipment.
b) Keyword research - use keyword tools such as the overture suggestion tool (http://inventory.overture.com/d/searchinventory/suggestion) or word tracker (wordtracker.com) to find how many people are searching each month on keywords related to your niche product.


Here's an example:
According to overture (at the time of writing this article), the keyword phrase "camping equipment" was searched 76164 times in one month. If you do a search on Google.com for camping equipment you will find 1,610,000 web sites show up - heck, that's too competitive.
However "Coleman camping equipment" generated 1242 searches in one month according to overture. Google.com shows 93,200 competing websites. That's much better though still somewhat competitive.
Tip: Notice there are not many web sites (even the top ones), that have "Coleman camping equipment" in their titles. This is just one of the ways to obtain a high ranking on the search engines for your newly targeted web site. This will then provide lots of targeted traffic to your site.
c) Take a survey - you may already have products or services that you selling to your customers. If so, ask questions within your survey about what product or service would help your customers business. If it can help them save time by gaining more knowledge or automating tasks, you could have a winner.
d) Create Your Own Unique Selling Position (USP) - study your competition to find out what they emphasize about the product which makes them stand out from the crowd. Then decide on something that will make your business unique from the others. It could be something unique about the product (i.e. discount Coleman camping equipment) or you could choose a more highly defined target market (i.e. Boy Scout organizations and clubs throughout the USA that use Coleman's camping equipment).
4. Build and promote your web site - to develop a profitable web site for your niche product you need to create a number of informative pages that will not only attract visitors from the search engines, but inform and move them to purchase from your site.
Niche marketing is the key to developing a profitable business that will make you stand out from the crowd. By doing the necessary research and building an informative web site, you will become an expert in your niche marketing field.


About the author:
Matt Bacak is a featured author on TAB Money Group. He became "##1 Best Selling Author" in just a few short hours.
Recent Entrepreneur Magazine’s e-Biz radio show host is
turning Authors, Speakers, and Experts into Overnight Success Stories.
Discover The Secrets http://promotingtips.com

You may read more business articles by going to TAB on Business.
©2008 TAB Money Group - All Rights Reserved

Brochures. Are yours helping or hurting your company? by: J K Inwood / TAB Money Group

Web Design Graphics Copywriting Kirwood Inc., Web Design, Graphics, Copywriting
website repair Home | Search | Contents | Email | Web Design | Search Engines | Contact | Job Board
brochure design
Corporate Brochures:
Are Yours Helping or Hurting Your Company?
Please contact us at (519) 439-8884 or Email to discuss your particular brochure or copy writing requirement.
How Good Are Your Company's Brochures?
Desk Top Publishing software does not solve your copywriting and professional design/layout problems any more than owning a wrench makes you a qualified mechanic.

Do you find yourself reluctant or even a tad apologetic when you hand out your company's brochure? Are you unhappy with it, but not sure why? If so, chances are you need a new brochure. But before you leap into that project, consider some of the points that follow. A little thought and planning now will go a long way in the creation of a brochure which both projects your corporate identity and image positively and is a brochure of which you can be proud.

Why Do You Even Need a Brochure?
First and foremost, a brochure is just as important and basic a tool as your business card. However, where your business card simply introduces you as an individual, your company brochure introduces your entire company. It is like an executive summary of your operation and offerings. It is an important marketing and sales tool, one in which you can do a little bragging and shamelessly present your credentials in the most favourable light. It is your opportunity to create a lasting impression. Make sure that it is a good one.

A Good Brochure
is essential to the success of your business. It must be brief. It must effectively communicate the most important fundamentals about your business and your products or services. It must communicate with, reach and move a prospective customer who, you must assume, knows nothing about your company. That is a tall order.

A Good Brochure
must leave the reader with the impression that yours is a solid, reliable company and therefore its products must be equally as good, solid and reliable. It is a corner stone in building trust with your prospective customers. It must leave the reader wanting to learn more about your company, but not necessarily today.

A Good Brochure
will introduce your company and give the prospect a visual feel for who you are and what you do. It should function well as both a door opener before a sales call and a reminder afterwards to which prospective clients may refer. While your brochure will seldom actually get you a sale, it will make getting the order so much easier

Does Your Current Brochure Do All That?
No? Well, Change It.
A Bad Brochure Is Like Bad Breath.
No one will tell you what is wrong, but they will avoid you, or in this case, your company. Your brochure, along with your phone number, will simply go right to the trash.

When that happens, you will find you have done more than just waste your money and time. You have turned a prospect into a permanent no sale without even getting a chance to get in the door. If you saved a few hundred dollars on producing your brochure, was it worth it?

A badly done or cheap looking brochure reflects badly on you, your company and your products. Do not scrimp. A company which economizes on a brochure may also be seen as scrimping on its products.

Your Brochure Should Not
attempt to be a comprehensive technical manual detailing all your product specs. It should not be a price sheet listing special sales items and the like. These are sales sheets and have completely different requirements in look, design, and purpose.

When companies try to combine these functions in a one piece all things to all people brochure, they often end up with a confusing, disorganized mess. You can be absolutely certain that if your brochure is difficult to read, it won't be. This could reflect a confused company to a prospect. Remember K.I.S.S.?

An acceptable combination of both types is often seen in a presentation folder. One pocket holds your corporate brochure, the other pocket holds special deals, sales sheets, price lists and the like.

Brochures Are Usually Used In Three Ways:

* Initially: as an introductory mailer. You may mass mail the brochure to sales leads and follow up later by phone.
* Secondarily: Your brochure should always be used as a leave behind at initial sales calls. Even when you have mailed out a copy in advance of a meeting, it is always a good idea to leave another copy as you finish up your sales call. It serves as a reminder that there is a solid, respectable company behind the sales rep who just left. And it certainly never hurts to have several copies of your brochure circulating in your prospect's office(s).
* Thirdly: A corporate brochure is essential to fulfil requests from potential clients for literature, either in response to an ad or a phone enquiry.

Do NOT Do This....
A major Canadian Bank produced a series of "Advice to Small Business" booklets to hand out to prospects. Each branch manager was supplied with a quantity of these brochures. However under the bank's accounting system they were only charged if they actually gave out the brochures. The result? You guessed it. Many of these branch managers stashed the brochures in the vaults and refused to give them out to avoid being charged.

Brochures and advertising material are wasted sitting in your mail room. Get this material into your prospects' hands.

CHECK THE TRUNKS OF YOUR SALES REPS' CARS
More then once we have seen expensive sales material only get as far as the sales rep's car trunk and no further. Make sure they are giving it out as intended.

How Do You Develop a Good Brochure?
The easiest way is to contact us today for a free discussion and proposal. No obligation. Telephone us at (519) 439-8884, Fax us at (519) 439-9491or EMAIL us right now. You probably get dozens of brochures, flyers and general junk every week. Pay attention to what you do with them and why. Some you probably scan quickly and file for later reference. Others, you toss straight in the garbage. A very few you will actually read. Why? Take a second look and see what attracts and sells you . . . and what repels you.

1. Learn from your competition. Before you start to develop a brochure for your company, review all your competitions' brochures. You'll be surprised at what you learn. Pick out the points and techniques that attract and sell you. It is easier to point to a brochure with the type of image you like than to verbalize it in briefing a creative person.

The best way to learn about your industry is from your competition. You do you have their brochures, price sheets, promotional material, samples of their products, don't you? This is the first step.

2. Involve your Creative person from the start. Bring in a creative services person for a preliminary chat. Show him your competitors' material. Give him an idea of what you are trying to accomplish and a little company background.

A skilled, creative person should be able to elicit from you all he needs to develop an initial rough concept, copy and layout. Work together to develop the brochure you need.

We usually (but not always) will develop a rough at no charge on the understanding that we produce the work if it is accepted. We find this is actually very productive for all concerned.

3. Determine how much you can spend on your brochure? It's no good just telling your designer to develop some ideas unless you provide a realistic budget within which to work. You do not want to waste money, but neither do you want to produce some schlock just to save a little. That's penny wise and pound foolish. A good bench mark you could use is that your brochure should match or better the quality of the best competitive brochures.

Set a budget that tends to hurt and than add 10%.Your brochure must reflect the quality your company sells. There is seldom profit in looking second rate.

4. Printing Budgets Setting up a reasonable printing budget is easy, if not painless. Call up a couple of printers and ask them, in general terms, what it will cost to print the type of brochure you have in mind, based on all artwork supplied. Usually they will be glad to assist. After all it could mean an order.

5. Pre-Press Budgets As a rule of thumb, use about 50% of the printing cost as a budget for your copy, design, type and final artwork. This percentage will be lower on larger printing jobs of course. Take heart. There is some consolation in the fact that your pre press costs are a one time item.

After you get over the initial shock, fire up your spread sheet and set a realistic budget.

For the best results, let your printer print but have your creative person do all the copy, design and related pre press work. Do NOT have your printer designing brochures. And no matter how good your receptionist is with her paint program, do not have amateurs creating your corporate material, unless of course you want to look amateur.

Kirwood Inc. divider
HERE ARE A BAKER'S DOZEN FREE TIPS
TO HELP YOU GET BETTER BROCHURES. Contact us today for a free discussion and proposal. No obligation.
Home |Copy Writing |Brochures | Search | Contents | Email | Web Design | Search Engines | Contact | Job Board

* Please contact J. Kirby Inwood
* Email
* Kirwood Inc.
* Tel: (519) 439-8884
* Fax (519) 439-9491
* 2406-340 Colborne Street
* London ON N6B 3N1


Expert Copy Writing: Call (519) 439-8884 for a fast response
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We do not welcome enquiries from any business, or anyone involved in the tobacco industry.



About the author:
J Kirby Inwood is a featured author on TAB Money Group. He can be reached at hwwp://www.kirwood.com. J. Kirby Inwood is a superb but immodest copy writer with decades of experience
He weeps over the illiterates writing ads today

You may read more articles on business development and success on TAB on Business.

©2008 TAB Money Group - All Rights Reserved

Failing At Your Network Marketing Business? by: Daegan Smith / TAB Money Group

Readers read this! Do you know that Network Marketing whether online or offline has been a good source of income for young business establishers nowadays? Well, Network Marketing is not a simple business topic. This form of business does not just demand a debiting and a crediting knowledge background. Leave the task of computing among accountants.

This type of marketing may double or even triple your business budget easily, provided you will not fall in either one of the common mistakes done by error-prone Network Marketing producers and distributors.

1. Avoid Network Marketing groups that offer commission-based compensation among distributors. There is a big possibility that it is an illegal pyramid.

The act of alluring people or business finders to enter a business group has been an ordinary day-to-day street transaction among business-minded people. There are those people who will explain first the benefits that you can get from their group. But the reality is that they will just reverse what they had said. Believe me, it may not always be the case but beware. BEWARE the dogs suck! Metaphorically speaking, the dogs are those Network Marketing groups that offer commission- based compensation. The only assurance you got here is your having a job. But your assurance of getting paid evenly or squarely is diminishing. You can be paid still, but until when? That is a question that needs no more answer.

2. Avoid groups that oblige the new distributors to buy expensive products or any materials that the group offers. This might be another sign of potential danger.

It always pays to be nice. But some nice people are sometimes not all nice. It is not always the case. The truth behind is that there are pyramid groups that force their newly-entered distributors to purchase the expensive products or materials. Fake pyramid groups always have at the back of their minds the amount they could get. Sometimes it turns to be something from nothing. Take this friendly advice, right in front of your face I’m telling you, find ways to quit to the group.

Allow them to use you with just compensation. Do not allow anyone to use you as a distributor in which nothing’s left for you. Speak and think.

3. Do not heed to what the pyramid promoter is promising if he or she said that you can have more money through continued help in recruiting more distributors.


This is another clear sign of your being a victim of illegal network marketing. The bottom line here is work with just compensation. If the scenario is like the one stated above, quit now or be sorry. They might just be using you for their personal interest.

4. Some distributors don’t give ample time or attention to their network marketing group.

Don’t miss it. It is important. Some people are joining the group half-heartedly. But take note, it will count days or months to build an elevating career in network marketing.

5. Some network marketing operators take the business reluctantly as if its status will not able to decline in time.

Each member of the network marketing group must work hand-in-hand to sustain the set objectives of the group. This practice is not just recommended. It is a must to follow. But doing the otherwise will lead the path towards business failure.


6. Not realizing why you are operating the network marketing business.

It may sound stupid if after how many days of marketing operations you realized that you don’t have a definite target or objective in your business. But no matter how stupid it may be, it might be a reality that some are born as invalid plan setter. Early from the birth of your network marketing business, you should have already realized the reasons why you are driving the business. Recovery from money problems of the business is not like reading the A, B, and C. Setting your business objectives is the keyword.

7. Have a well-established commitment to work and duty.

There is no better time to start moving than NOW. Product distributors must attend to their respective assignments. One cannot make his or her business grow by just merely looking at it. Be committed to you work. Have time to pinpoint your business weaknesses so you can catch-up for the committed mistake if any.

As you reach the end of this article, I am hoping you are ending, too, the failing of your networking marketing business. Start rising now, young entrepreneur! You can advertise your article for free on Sling Ads.

About the author:
Daegan Smith is a featured author on TAB Money Group. He is the leader of the fastest growing team of successful home business enterpernuers on the net. Find out how we're creating financial freedom all across the globe and how to get in on the action FREE =>http://www.comlev.com Team Blog: http://www.turnkeyinternetbusiness.blogspot.com

©2008 TAB Money Group - All Rights Reserved

Saturday, September 13, 2008

Why Is Small Business Health Insurance Worth It? by: Jeff Schuman / TAB Money Group

If you’re looking for a guide to how to get health insurance and
what kind of health insurance is best for your small business,
then this is the article for you. Your business qualifies for
small business health insurance if you have anywhere between two
and fifty employees in it. If you are self employed then you’ll
want to look into getting self employed health insurance.

There are many benefits to getting small business health
insurance. A small business health insurance plan will help
spread the financial risk around to everyone and not just
yourself. As this is the case, this generally will bring lower
premiums and more extensive coverage. Along with this, the
health insurance provides medical care for you and all other
employees as well.

With a small business health insurance people often get group
insurance. This too has its advantages on several different
aspects. All contributions from the employers are 100% tax
deductible, and you’ll save on payroll taxes as well. Small
businesses will be eligible for group insurance just as long as
you have two or more full time employees working.

When setting up a group insurance plan for your small business,
all members will be set up with a coverage plan with rates
calculated using the group and individuals. After that it is up
to the separate employees themselves if they wish to add riders
and additional coverage to satisfy their needs. Keep in mind
that not all employees in the small business have to join the
group plan. Just as long as there is no fewer then two
employees in the business that have the group insurance plan,
then you will be fine.

The cost of the group insurance plan varies based on several
different characteristics. Some of these include age, health
status, business and/or residential location and so on. Like
everything in this world it’s not going to be cheap, but it will
be cheaper then having a bunch of separate health insurance
plans.

Most health plans are going to require employees to pay at least
half of the premium cost for covered employees. Some employees
will offer to pay 100% of the cost, white now there is a new
health plan giving employees the option to pay as little as 25%
of the cost. Just know that typically most types of coverage
will cost employees a minimum of $1,600-$2,500 per year per
employee. By clicking on the link below you can begin getting
quotes for your small business health insurance.


http://www.buyerzone.com/benefits/health_insurance/qz_questions_2.jhtml

Just remember that many times medical services are needed
unexpectedly. If you or other employees do not have health
insurance this could be a devastating blow to the wallet. The
cost of a hospital visit, depending on the circumstance, will
many times be much higher then the cost of health insurance.
You want to be able to live life knowing that you’re insured
just in case the unexpected happens. Nothing hurts to at least
look at some quotes and talk it over with other employees, but
you have the power to make the decision.



About the author:
Jeff Schuman is a featured author on TAB Money Group. For small business grants and small business resources to help you start and run your own small business go to small business training, information, articles, loans, and more available at
http://www.sites-plus.com

You can read more thought provoking articles on business by going to TAB on Business

©2008 TAB Money Group - All Rights Reserved

How to Create Your Own Information Product Even If You Are a Hopeless Writer! by: Jinger Jarrett / TAB Money Group

You have been longing to have your own information product in your own name. However, you learn that you are just plain hopeless when it comes to writing that you are ready to resign to accept the fact that you just don’t have the flair for writing!

Maybe writing is not your forte. Or maybe English is not your first language. Perhaps, you’ve been living the life of a jack of all trades; you have almost every skill but for once, you wish you were a master of something.

Whatever the reason is, creating your own information product is a plain mission impossible. Or is it? What if I tell you that you can still create your own information product even if you are NOT an expert of any kind and above all, you DON’T have to write?

No, I’m not talking about being an affiliate or reseller here. We are going to get you an information product with YOUR name on it. Comforting to know there is a door to possibility all wide open now?

Great! And I’m just about to tell you how you can do just that! Here are three fantastic ways you can have your own quality information product WITHOUT having to write and in some cases, not even a single word!

The first two ways cost money. The last way can be done free.

[1] Hire a ghostwriter.

Quite simply, you hire a ghostwriter to create the information product on a subject or topic of your choice (or more accurately, on demand!) but it the product would appear under your name. Normally, ghostwriters don’t take any credit at all and hence the term “ghostwriting”.

Hiring a ghostwriter to write for you can be costly. However, if you have the money to compensate your inability to write a good report, this is for you.

You can go to http://www.elance.com/ and search for a writer who can help with creating your own information product.

[2] Buy Private Label Rights to a collection of articles or product.

Quite simply, you buy raw contents (which can come in the form of articles or .doc files which you can edit in Word program) from the original authors or authorized resellers. You can then edit them anyway you like and most importantly, put your name on them and claim authorship!

Private Label Rights seem to be the “in-thing” in Internet Marketing now, though Private Label Rights, in nature, has been on Earth for a very long time, which I suspect dates way back to very long time ago.

This method costs money, too, but it does not cost near as much as hiring your own ghostwriter to get the task done in most cases.

The drawback however, is that if the Private Label Rights to the products or articles are being sold in large numbers, it can dilute the value and quality of the same products or articles as there would literally be many purchasers using the same content at the same time.

If you have limited writing skills, you can still make substantial changes to the raw contents. You will do well to also choose Private Label Right to articles or products on sale with limited copies on sale.

[3] Get someone else to write for you… through an interview!

The above two methods cost money on your part. Now, here’s the third and free method. You get someone else to create the product for you.

Sounds hard? No, it sounds impossible! Not only are you going to get other people to write for you, you are also not going to pay them! How? Easy. Conduct an interview. It’s free, and it puts your interviewees in the limelight. More often than not, people are glad to be interviewed, even if it’s free.

If you are planning to create an information product on copywriting, you can approach practicing copywriters for an interview. You can remind them that it won’t take much of their time and you may name some benefits from working with you on this project.

If you know of any experts offline, you can arrange for a verbal interview in person or by phone and sell your information product in BOTH text and audio format!

In return, you can thank your interview candidates for participating by giving them some free valuable gifts. Maybe you can get your interview candidates to strike up a Joint Venture with you in selling the complete information product created by everyone with you being the compiler and facilitator. Perhaps you can convey special Resell Rights to the information product just for your candidates if they are marketers.

At least and above all, you’d better be successful with marketing your product!

With three powerful methods to choose from, creating your own information product without having to write on your part is now possible, even for a hopeless writer like you!

When you make your first bucks from your Internet Business, you may want to take me out for a meal if we happen to be nearby.

About the author:
Jinger Jarrett is a featured author on TAB Money Group. She is a certified Web CEO search engine optimization professional living in Alpharetta, GA. She will show you how to market your business online for free. You'll find dozens of free ebooks, software, ezines, and tools at her site: http://www.jingerjarrett.com

You may read more thought provoking articles on business at TAB on Business

©2008 TAB Money Group - All Rights Reserved

Friday, September 12, 2008

Five Reasons to Incorporate a Company Offshore by: Rhiannon Williamson / TAB Money Group

When it comes to the term ‘offshore’ used in conjunction with company incorporation, the term ‘offshore’ generally refers to any jurisdiction other than one in which the company incorporated will conduct the majority of its activities.

Usually such a jurisdiction has some degree of taxation or reporting benefit attached that makes it attractive to the company owner, and the concept of incorporating a company offshore will bring at least one of the following five benefits to a business owner: -

1) Ease of Operations – depending on the jurisdiction and the type of business activity to be conducted under the company name to be incorporated, the operating restrictions, auditing and accounting requirements and standards to which the business and its employees and directors must adhere are often far less restrictive offshore than onshore.

Exceptions to this rule are financial services based companies in many jurisdictions for example, who have to comply with extra regulatory legislation for the protection of the company’s clientele.

The advantage of easing operations particularly for a small or start up company is a reduction in operating costs and in the amount of time a company’s directors have to dedicate to form filling and report filing.

2) Reporting Simplification – this ties in with the first benefit; in the majority of offshore jurisdictions favoured for company incorporation the company activity reporting requirements are often far fewer and simpler as the business activities entered into by the company are conducted outside of the jurisdiction in which it is incorporated.

Furthermore personal information relating to the company’s directors and shareholders need not be declared in all cases or the extent to which personal information is required is far less intrusive.

3) Taxation Reduction/Negation – the reduction in taxation liability is one of the main benefits associated with investing offshore, opening an offshore bank account or incorporating a company offshore.

If you set up your company in a low or no tax jurisdiction you could potentially save yourself substantial amounts of money legally. Often the rules are that if the company incorporated in a particular jurisdiction never derives an income from the local economy it can operate tax free.

It’s therefore possible to use an offshore company in an overall international business structure and ensure profits are posted in the offshore jurisdiction and so no tax is liable! Many international corporations operate in this way and actually negate their tax liability fully.

4) Asset Protection – by operating a company offshore, i.e., outside the jurisdiction in which the company operates, it is sometimes possible to position assets away from the reach of any potential litigious action and also to shield business transactions from the eyes’ of the competition.

5) Personal Privacy Protection – the level to which a director or shareholder’s personal information is required, held, visible or investigated offshore is likely to be far less invasive and intrusive than onshore. It is also possible to appoint nominee directors and secretaries for offshore companies in many jurisdictions thus keeping the true company owner’s identity shielded.

The information contained in this article cannot constitute advice. Each individual’s circumstances are unique and whether or not offshore company incorporation is something that could benefit your business can only be determined with personal advice.


About the author:
Rhiannon Williamson is a featured author on TAB Money Group. He is a freelance writer whose many articles about the offshore world have appeared in business and financial publications around the world. To find out more about Offshore Company Incoporation visit www.ShelterOffshore.com

You can advertise your business for free on the Sling Ad Network

©2008 TAB Money Group - All Rights Reserved

Succeed with your own Home Based Internet Business by: Hans Hasselfors / TAB Money Group

Running your own home based internet business is a piece of cake. Right?

You've probably heard how easy it is to rake in tens of thousands of dollars practically over night, and how you can have all kinds of "free time" and extra cash for traveling and shopping at your favorite store...

Just throw up a web site, add a few affiliate links, post to some forums and presto - you're in the money!

But the reality is this. If you want to succeed in your own home based internet business, whether it's affiliate marketing or selling your own products, you will have to work at making it successful. You have to make it your job to succeed. You must treat it as your job, not as your hobby.

It's great to think that with just a few easy strokes you'll be running on auto-pilot, bringing in loads of cash and then on to the next venture. But without some simple planning and consistent effort you're setting yourself up for failure.

Here are a few tips to help you get started.

STAY ORGANIZED

Set up folders in your email client.

You should set up a folder for each contact and keep important correspondence while deleting what you don't need. If you belong to membership sites that require passwords, keep the "welcome" letters where you can find them.

Set up folders on your desktop.

If you download a lot of software, ebooks or PDF books from specific individuals simply name a folder on your desktop after the author or site owner. Then when you download something you can place it in their folder.

Make your own HTML home page.

For quick and easy access to all your important sites make up an HTML page with hyperlinks to your most frequently used sites along with a brief explanation of each site. Keep it on your desktop for easy access.

STAY FOCUSED

Set aside a specific time for work.

It could be from 7pm-9pm every day or whatever time's good for you. During this time do not get distracted from doing only what needs to be accomplished for your business. Try to use the same time slot every day so you get into a routine and get used to the working mindset. Save the surfing for another time.

Set aside a work space.

Make sure that all your friends and family know that when you're in your work area you're off limits! No one's to bother you.

Finish one task before starting another.

As the old saying goes, "Put one foot in front of the other." Don't start working on something new until the first task is completely finished.

BE CONSISTENT

Work the ideas that "work."

When you find something that works well for you work it hard and get as much out of it as possible. If you're submitting articles to a certain site and they're paying dividends, keep feeding the cycle.

Learn from failure.

Don't get discouraged. Each failure's just a learning process. Use any failure to your advantage by taking the lesson and applying it to your next venture.

Test, test, and more test.

Always test headlines and ad copy. A small change can reap huge rewards.

With these few simple steps you will stay organized, stay focused, be consistent in your efforts and build a solid foundation on which you can build your internet empire!

After all, you are the one who will ultimately determine the success or failure of your business!

About the author:
Hans Hasselfors is a featured author on TAB Money Group. He is a successful business entrepreneur and internet marketing consultant. Get the net working for you. Join a community of like-minded authors and publishers and make your living online.

To read more articles on improving your online business go to TAB on Business and advertise
your home business on the Sling Ad Network

©2008 TAB Money Group - All Rights Reserved

The Value Of Safety Videos by: Leon Chaddock / TAB Money Group

Safety videos can provide many excellent resources for you and for your employees. What are they and how can they help your organization? First, realize that safety videos are full of valuable information. They can teach and provide that information on just about any safety related topic quite simply. And more importantly, effectively. If you have problems with workmen's compensation or employees following state and local safety regulations, consider the purchase and installation of various safety videos.

For example, one of the most common workmen's compensation claims has to do with back pain. Most of the time, people do not realize that there is a good and a bad way to lift heavy items. So, they just bend down and lift. But, lifting from your back can cause a number of problems including painful tears, stretches and even problems with the spine. If employees are taught to lift with their legs instead, they can help reduce the injuries that could happen. Providing safety videos to help bring this issue to the front would not only allow them to hear what you need them to do, but to see it too.

Safety videos are much more complex than this though. Teaching employees how to handle hazardous chemicals as well as helping them learn the right way to wash their hands before touching food are also available. While you may be thinking that these are common sense things that people should know, many people unfortunately need to be told. So, investing the time and money into safety videos can do this for you quite effectively.

You can find a wide range of safety videos available on the web. You'll find them for just about any type of need that you may have. And, you will find that they provide exceptional quality options for teaching your employees about how to remain safe on the job. Not only will this help protect them, it will keep you and your business safe too.

About the author:
Leon Chaddock is a featured author on TAB Money Group. For more information please see http://www.safety-videos.co.uk

For other articles about how to make your business a success go to TAB on Business

©2008 TAB Money Group - All Rights Reserved

Thursday, September 11, 2008

Thinking about Free or Cheap Web Hosting? Think Again! It could cost you more than you think! by: Anthony Lee Smith / TAB Money Group

A host is a server which provides a home for your website on the World Wide Web. Just as your computer contains all your files, so a host contains all the files needed to run your website. Why can't you just keep all those files on your own computer? Because that would mean users would have to connect directly to your computer to see your website. Not a good idea--it wouldn't be secure and it would make your machine run like a tired snail. With a host, you can simply upload everything you need to the server and your users can then connect there to see your site. It lets the site run faster and allows it to have all the security and extras it needs.

Selecting a host is the first important step towards building your Internet business.

Hosting services and companies vary from totally free, shared servers to large-scale dedicated machines. You'll have to decide which is right for you and your business. To help you make that decision, study the following:

Free Servers:

Advantages: *No Cost *You manage the server software and network

Disadvantages: *Search engines view free hosting services as inferior and sometimes do not include them in their index. *Some free hosting services do not allow you to use a custom domain name *The bandwidth is restricted and may cause difficulty for visitors attempting to access your site. *Because the service is free, some providers do not strive for 100% uptime which could result in your site being frequently inaccessible. *Software availability is limited, and free hosts do not generally provide database options. *Disk space is sometimes limited; ensure that you are getting all the room you need. *Poor response time for support. *Very limited support.

Cheap Web Hosting:

Advantages: *Server, software and network is managed and supported for you. *You can select a custom domain name. *Search engines don't view you as second class if you have your own domain name. *Improved response time for support. *Uptime is improved. *Technical support is provided, generally 24 hours a day

Disadvantages: *Bandwidth restrictions *Shared processing power *Limited software *Potentially limited disk space


Mid-Priced Web Hosting--Shared Servers:


*Server, software and network is managed and supported for you. *You can select a custom domain name. *Search engines don't view you as second class if you have your own domain name. *Improved response time for support. *Uptime is improved and generally guaranteed *Technical support is provided, generally 24 hours a day. *Generally offer a wide range of software options and configurable bundles, *Improved bandwidth.

Disadvantages: *Shared processing power,
*Expensive, *Dedicated Servers:

Advantages: *Server, software and network is managed and supported for you. *You can select a custom domain name. *Search engines don't view you as second class. *Improved response time for support. *Uptime is improved and generally guaranteed. *Technical support is provided, generally 24 hours a day. *Generally offer a wide range of software options and configurable bundles. *Improved bandwidth. *Processing power is not shared

Disadvantages: *The cost is higher than any other options, but well worth it if you choose wisely.

Your choice of server will depend on how much money you have available at the beginning and how much you plan to grow in the future. In my opinion, for commercial sites, free hosting is a waste of time. Your users are going to get blasted with annoying pop-ups every time they surf to your page, it's going to be impossible to get a decent position in a search engine, and you don't even get a real business URL. No one's going to remember your Web address if they have to type . Also, you won't have to worry about down servers, which can happen frequently with free hosting. But it is possible to choose a cheap host at the beginning and move up as your business begins to bring in money, but I don't recommend it.

If you are serious about your on-line business, then go for the gusto right away and get the best. You can get good, professional hosting for an average of $25 per month. It might seem like a lot, especially if you are just starting out, but it will save you loads of headaches down the road. Here is a first-class, high-quality site that offers professional web hosting: ThirdSphereHosting.com You will find that all my recommendations are of the highest quality. I have been through the mill probably like you have and now my standards are high. Anyway, it doesn't cost to have a look.
To read additional articles about servers and other internet information for your online business go to TAB on Business.
About the author:
Tony Smith is a featured author on TAB Money Group. As an Internet marketer Tony Smith probably like you, has learned some lessons the hard way. He writes to his audience with tips for the most professional, reliable and trustworthy tools that the internet has to offer. This week's feature deals with Web Hosting. Have a look. It's more than just a host: ThirdSphereHosting.com

©2008 TAB Money Group - All Rights Reserved

Networking: Beyond the Elevator Speech by: Mark Dembo / TAB Money Group

“Networking” has become one the sales bywords in recent years. Many will tell you that the key to building your sales is to “network” effectively. There is no question that building a strong network can be incredibly helpful to your sales efforts. Nevertheless, many people in sales face the same difficulties in networking that they face in cold-calling. It sounds great, yet for some reason they just don’t seem to be able to do it effectively. Let’s look at some of the factors and see if we can debunk some of this.

Exactly what is “networking?” The first thing comes to mind for many salespeople is that networking about finding customers without having to make cold calls! A common perception is that networking means going to a lot of events, meeting as many people as you can (also called “working the room”), handing out your business cards to “qualified” prospects, and then waiting for them to call you. Once you’ve met all these qualified people at an event, the thinking goes, you can call them up the following day or week to instantly secure an appointment to do business with them. When this doesn’t happen, our erstwhile networker gets discouraged, concluding that she is just not a good networker, and that the people she needs to sell to just aren’t going to the same “networking” events she is.

According to the Merriam Webster dictionary, a network is a “fabric or structure of cords or wires that cross at regular intervals and are knotted or secure at the crossings.” If we rewrite that definition a bit for sales purposes, we could say that a network is a “structure of people and contacts that cross at regular intervals and are secure at the crossings.”

Notice that this definition does not say anything about handing out business cards, giving elevator speeches, or closing business. Does that mean that networking is a waste of time or that you shouldn’t be doing these things?

Not at all. However, to reap the rewards, you do need to rethink your approach and expectations from your networking efforts. Building an effective network means making an ongoing investment in other people, without an expectation of anything in return.

“What”, you say? “That’s blasphemy! How can I spend time networking without getting anything in return?”

No – that’s not what I said. I said not to EXPECT anything in return. Your only goal for networking should be having other people view you as a valuable resource and as a part of THEIR network. Wow – when you start thinking of it this way, you can begin to see and reap the benefits of a strong network. Networks take time to build and nurture. In addition, just as in a direct selling situation, the most effective networkers focus on what they can do for the people they meet without focusing on what the other person can do for them. Over time, you build credibility as someone who truly cares about other people, is trustworthy, reliable, and a good person to know. That’s when the benefits begin to come back to you.

The real power in networking comes from understanding a simple fact; everyone you know and each person you meet knows on average 250 people. Your goal in networking should not be to get the people you meet to become your customers – it should be to become a part of THEIR network, and for them to become a part of yours. Every contact you make puts you at the reach of potentially another 250 people. Think of it as weaving an intricate web with many crossings. Every positive impression you make strengthens that web. As author Bob Burg puts it: “the true strength really comes though when we realize that all the people in our network are also parts of other people’s networks that we ourselves don’t personally know. And that, indirectly, makes each of those people part of our network too.”

So, how do you get started?

Here are some tips:

- Don’t approach networking with the expectation of immediate gratification; your goal is to meet people and to understand as much about them as you can.

- Don’t give people you meet for the first time a “sales pitch.”

- Don’t get discouraged if you don’t see things happen right away; true networks take time to build.

- Do ask questions about the other person.

- Do ask if you can stay in touch.

- Do send a follow-up note, and touch on a few things you discussed.

- Do take active steps on a regular basis to strengthen your network by both staying in touch with people you’ve connected with, and by finding ways to connect with new people.

- Do use networking as one of many tools in your arsenal for effective prospecting.

- Do actively find ways to make connections between members of your network – remember making more and more connections is what it’s all about.

- Do offer to do things for others in your network, even if there’s no immediate promise of reward or reciprocation.

Start changing the way you think about networking and before long you will start to see the positive impact it can have.

You can start networking by placing ads for your business on the Sling Ad Network.

About the author:
Mark Dembo is a featured author on TAB Money Group. He is the President of Lexien Management Consultants (http://www.lexien.com ) Mark has over 20 years of sales, sale management, and business development experience, focused on improving the performance of individuals and organizations. Lexien Management Consultants provides sales training, consulting, and coaching services to organizations and individuals who are motivated to grow their businesses. Each month, Lexien publishes the Sales Success Newsletter. Lexien Management Consultants is an affiliate of DEI Management Group. You can contact Mark at 914-682-2069, or at mdembo@lexien.com

©2008 TAB Money Group - All Rights Reserved

Ever Wondered What An eCommerce Merchant Account Is? by: Jeff Usher / TAB Money Group

An eCommerce merchant account can be likened to the cashier of an actual, physical store. They process payments, and eCommerce merchant accounts do the same, albeit, with added flair and whole lot more features.

Much like how an actual, physical store cannot do business with a cashier, an online business would falter without a reliable eCommerce merchant account, sales can be lost and credibility lost.

But what is an eCommerce merchant account, exactly?

An Ecommerce Merchant Account Is The Heart Of Your Business.

An eCommerce merchant account can be likened to the human heart which makes living a reality by pumping blood to every vital organ of the body. An eCommerce merchant account does the same thing for an online enterprise. The operations of an Internet venture depend on the profit that can be made, and an eCommerce merchant account makes this possible.

An eCommerce merchant account can be availed of by choosing the many services that can be found in the World Wide Web. But bear in mind that not all eCommerce merchant accounts are built alike. Some eCommerce merchant accounts are simply better than others.

Choosing The Right Ecommerce Merchant Account For Your Business’ Needs.

There are certain considerations which you must pay attention to when choosing the right eCommerce merchant account for your needs. Let us take a look at them so that we may be guided in determining the most appropriate eCommerce merchant account worthiest of our investments.

* Applicable fees. Some eCommerce merchant accounts charge a monthly rate. Some eCommerce merchant accounts charge a onetime fee. With this regard, your choice of an eCommerce merchant account would depend on how much you are capable of spending.

* Credibility. Ecommerce merchant accounts are your partners for profit. As such, you should select the eCommerce merchant account with a proven history of reliability. You wouldn’t want to entrust your payments to an eCommerce merchant account that would just crumble as soon as you sign up, right?

* Coverage. The perfect eCommerce merchant account should be able to process payments from popular payment sources. This means that such an eCommerce merchant account should be able to accommodate users who would pay with major credit cards. Additionally, it would be ideal if such an eCommerce merchant account would also be able to process payments from other alternative online payment schemes, like PayPal, Stormpay, E-Gold and the likes.

An eCommerce merchant account could also be likened to a ship that would bring your to the Promised Land of online success. The waters may be rough, but if your eCommerce merchant account is made of sturdy stuff, you will reach your destination with flying colors. Other articles are available for you to read on Business Information.

About the author:
Jeff Usher is a featured author on TAB Money Group. He researches and writes articles on all aspects of Internet Marketing and eCommerce.

©2008 TAB Money Group - All Rights Reserved

Wednesday, September 10, 2008

What are the benefits of blogging for small business? by: Kelly ONeil / TAB Money Group

Blogging has become quite popular for small businesses as of late. I have noticed on PR Leads that there are several story requests for experts to talk about the benefits of blogging for small businesses. So, I decided I better do my homework and see what this is all about. It turns out that there are several benefits to blogging for small businesses. Here are the most important ones:

1. Blogging Software is Super Easy to Use: Simply write your thoughts, link to resources, and publish to your blog, all at the push of a few buttons. I use the software blogger.com. It took me 2 minutes to set up my account and 3 minutes to publish my first blog. Check out my blog at: http://uplevelstrategies.blogspot.com/

2. Build Relationships Online: Business blogs provide your small business with a chance to share your expertise and knowledge with a larger audience. You have the opportunity to share a piece of yourself with your community allowing them to get to know you better.

3. Higher Search Engine Rankings: Search engine marketing is hot. Business bloggers are achieving top search engine rankings because search engines rank based on link popularity and easy to index regular content among other factors. Learning the basic skills of search engine optimization and good content management are keys to better rankings for bloggers.

4. Easy Communication: The biggest benefit of Blogging or RSS (see definition below) for your web audience can prove to be a better solution for notification than websites themselves or email. As indicated by Bill Gates in a speech at the Microsoft CEO Summit 2004 in Redmond, Washington: “if you just put information on a Web site, then people don't know to come visit that Web site, and it's very painful to keep visiting somebody's Web site and it never changes. It's very typical that a lot of the Web sites you go to that are personal in nature just eventually go completely stale and you waste time looking at it… And so, getting away from the drawbacks of e-mail -- that it's too imposing -- and yet the drawbacks of the Web site -- that you don't know if there's something new and interesting there – this [blogs & RSS] is about solving that.”

Definitions:
RSS - RSS is an acronym for Rich Site Summary, an XML format for distributing news headlines on the Web, also known as syndication. First started by Netscape as part of the My Netscape site, it expanded through Dave Winer and Userland.

Blog - Weblog, web log or simply a blog, is a web application which contains periodic posts on a common webpage. These posts are often but not necessarily in reverse chronological order. Such a website would typically be accessible to any Internet user.


About the author:
Kelly K. O'Neil is a featured author on TAB Money Group. She is the Chief Strategy Officer, UpLevel Strategies Business & Marketing guru Kelly O’Neil is passionate about helping entrepreneurs succeed in business through her Business Mastery Success System. She is the lead author of “Visionary Women Inspiring the World: 12 Paths to Personal Power” (Skyward, 2005) and is writing her second book Guerilla Business Strategy with mega-marketing genius Jay Conrad Levinson. For more information, or to subscribe to O'Neil's Arrive! E-newsletter filled with countless tips and resources for creating more profit in your business, visit http://www.uplevelstrategies.com. Please contact UpLevel Strategies at (408) 615-8150 for a Complimentary 30 Minute Strategy Session.

©2008 - TAB Money Group Money Group Pros

Creating A Value Proposition For Your Business by: Trey Pennewell / TAB Money Group


Marketing experts have long been using the concept of creating a value proposition for their services or products. If you do not know what your value proposition is or even what a value proposition is then you need to spend some time developing one. A value proposition has many names. Some refer to a value proposition as a unique selling point or an inferred positioning statement. No matter what name you give it, a value proposition is critical for a business to successfully sell their product or service.

A value proposition has three primary elements that you should focus on. The first of these elements is the target market segment. Who are you trying to sell your product to? Who do you believe that your customer base is? These are easy questions to answer for some while difficult for others. If you are selling men's hair coloring to remove gray hair then it is easy to identify your target market. You are looking for men over 40 years old primarily. If you are selling make-up then you are focusing on women only. However some products make it more difficult to define the target market segment. If for example, you are selling automobiles then you want to appeal to a vast array of people, men, women, various age groups, etc. You need to spend time thinking about which target market segment that you want to buy your product or service and whom you think will actually purchase it. If you are selling high dollar furniture, you do not want to market to a lower socioeconomic customer base. If you are selling low priced automobiles, you will want to focus on that market segment instead of the more affluent market.

The second element to a successful value proposition is the reasons why a customer would buy your product or service. This is a point of differentiation amongst your competitors. Put simply, why would a potential customer choose your product or service over a competitor? Depending on your marketing strategy there are a variety of reasons that a customer may choose you over a competitor. Some of these reasons may include, price differentiation, quality, brand name, customer service, etc. As a business owner you need to decide which of these factors you want to focus on the most. Do you want to set your product apart from others because of the price? Do you want to draw a customer base that is focused on quality? Of course in a perfect world we would offer the customer the best of all these categories, but that is very hard to achieve. Appealing to both the cost conscience and the person looking for name brands is quite challenging and may very well be impractical.

The third element of a successful value proposition is comparison with other products. This is similar to defining why customers would choose your product or service over others. This is a frame of reference for you and for potential customers. If you sell Kia automobiles your frame of reference will likely be on the value of the vehicle. Conversely, if you sell Mercedes automobiles your frame of reference will be on the prestige associated with it and the quality of the vehicle. Volvo is often associated with being the leader in safety in the automobile industry so their frame of reference is different from both Kia and Mercedes. Understand that all of these automakers are extremely successful in their individual target markets. You too must choose what approach you want to take with your product or service line. Do you want to position your product as a value, a prestige product, a higher quality, etc.? Once you have decided what your frame of reference is you can begin your marketing campaign.

It is critical that you choose a marketing position that you can defend. Much like Kia is able to defend their claim to be inexpensive, Volvo has numbers to back up their safety claims. Positioning involves making a clear choice of the target segment to be served, the points of difference compared to the competitors and the frame of reference for the customers. A successful business offers more than one single benefit and appeals to more than one segment of the market while staying focused on the key benefit of that product or service while identifying to whom it has the greatest appeal. Positioning allows the business to choose with whom it competes.

Now look at your product or service and start thinking carefully about what you want your value proposition to be. It is quite difficult to change that value proposition once it has been implemented. For example, consider if Kia tried to compete with the customer base that Mercedes has. It would be quite difficult to implement, although not impossible. So get started today in developing that value proposition before throwing away money on misdirected advertisements.

About the author:
Trey Pennewell is a featured author on TAB Money Group. He ghost writes for http://thePhantomWriters.com.
Before joining the Phantom Writers, he had written keyword optimized content for hundreds of websites, to pay his way through college. He continues to write because he enjoys the process of research and writing content that others will find valuable. He has written on topics ranging from internet technology to online business and marketing, and he has even written on topics related to his degree fields of sociology and medical business administration.




©2008 TAB Money Group - All Rights Reserved Money Group Pros

Double Your Business Results Using The Penny Model Double Your Business Results Using The Penny Model



Doubling your business results is much easier than many you realize. Especially, when you can implement a simpler process, you CHANGE how you THINK. Before explaining how to double your business results, I would like to share with you the penny model. Using this approach YOUR business results DOUBLE in 30 days.

Beginning on Day 30, you now have a penny. By Day 60, your one penny has grown to 2. Within 3 months or 90 Days, you have 4 pennies. Are you starting to get the picture?

Continuing on with the Penny Model, your fortune starts to look something like this:

Day 120 – 8 pennies
Day 150 – 16 pennies
Day 180 – 32 pennies

Six months have now flown by and you have increased your penny 32 times. Wow! And you thought doubling your business was not possible.

Day 210 – 64 pennies
Day 240 – 128 pennies
Day 270 – 256 pennies
Day 300 – 512 pennies

Ten months later your efforts are now securing a 512 return from that initial first penny. Yet, the best is still to come.

Day 330 – 1024 pennies
Day 360 – 2048 pennies

A year has now passed and that one, single penny now has the value of 2,408 pennies, far more than doubled. And even if for some reason, you didn’t achieve 2,408 pennies, would you complain if you only had 128 or even 32? I think not.

Okay, “So what does that mean for my business?” you may be asking yourself right now? Plenty and let me explain why.

Let the penny represent your daily actions or activity. For example, you call 100 people, speak to 20 of them, schedule 5 appointments and receive one sale. By increasing your calls on a daily basis for the next two weeks to reach another 10 people each day, you will have another sale at the end of two weeks.

Or maybe you currently schedule only 3 appointments per week and it took you 50 dial ups (number of time attempting to contact a potential sales lead) from the previous week to secure those 3 appointments. By doubling your dial-ups to 100 per week, you would now have double the appointments to 6. Given your close ratio, you could easily double or triple your business within a very short time.

Even if you believe that you can’t double your phone calls (your belief system may be another reason why you can’t double your results and that’s an entirely different article), consider what would happen if you increased your performance by just 10%. A 10% increase in effort, which isn’t that much more, can be compared to a penny to a dime or a dime to a dollar.

If I am currently averaging $52,000 in sales per year, 10% would mean an additional $5,200 or just $100 more per week. Using your sales and tracking numbers, which I am sure that you have, you will know exactly how many calls you will have to make to increase your weekly sales. Maybe it is just a case of up-selling or even asking a good client for a referral.

The Penny Model is a very simple way to see how quickly your activity can double your business results. All you need to do is to keep an open mind and look to the possibilities instead of limitations. Of course, a proven goal setting and goal achievement action plan probably wouldn’t hurt either.
To read other articles about business go to TAB on Business.
About the author:
Leanne Hoagland-Smith is a featred author on TAB Money Group. She helps people & organizations to double results through ROI driven coaching, training & development. If increasing your revenue, improving your performance or finding balance interests email info@processspecialist.com or call 219.759.5601.

©2008 TAB Money Group- All Rights Reserved Money Group Pros

Monday, September 8, 2008

Top Business Leaders Reveal the Secrets of Success by: Jillian Gregory / TAB Money Group


Out of the bevy of reality television shows today, no TV show affects the business minds and goals of entrepreneurs everywhere more than “The Apprentice”. The show stars Donald Trump, the famous, wealthy real estate and business icon that has become a household name. Donald Trump has been in business for several decades and knows the secrets to becoming a highly successful businessman.

In the past, public indications of his success were mainly found on buildings in New York City such as Trump Towers. He has been a major player in New York City and in the business world for the past few decades. However, the general public didn’t always have intimate access to his world like they do now through “The Apprentice” television show. On the show he interviews several candidates for a highly coveted position in his company. The candidates work on various tasks over several weeks. They rely on their education and experience to help them succeed.

The candidates and any business professional would benefit from learning the secrets of Donald Trump’s success. You might not have the opportunity to be on the show, but you can listen your way to success instead. Invest in your future by listening to Trump: How to Get Rich by Donald J. Trump. Donald Trump provides valuable insights on how to become a champion in business and reap financial rewards previously unimaginable. He covers a wide range of topics from investing to hiring the best employees.

Donald Trump is not the only business guru dispensing advice and anecdotes about his personal success. Steve Jobs revitalized Apple and returned it to dominance among technology companies. Jack Welch brought General Electric to new levels of success through innovative and unique business methods. Experience their business journeys by listening to The Second Coming of Steve Jobs by Alan Deutschman and Jack: Straight from the Gut by Jack Welch.

Interested in a business success story rifled with scandal? Listening to The Rockefellers by Peter Collier will suit your fancy. The Rockefeller family created a dynasty that built a mountain of wealth, but also evoked family of problems. Learn the affects of success that were both beneficial and detrimental to the Rockefellers.

Want to hear about other entrepreneurs? Check out the Venture Voice Podcast by Gregory Galant or the InfoTalk podcast from Podtech.net. Take an inside look at how to start a business, where technology is headed and other entrepreneurial issues.

Pop in these audio books on your car drive or train commute to work. Listen while you are working on paperwork at home or exercising in the gym. Take the time to become business savvy and learn from the pros. You’ll be glad you did as your bank account swells and your business takes off.

About the author:
Jillian Gregory is a featured author on TAB Money Group. Jillian Gregory writes for LearnOutLoud.com, an online portal for educational and self-development audio and video material which can be found at http://www.learnoutloud.comFor the HTML version of this article complete with links to the titles that were mentioned, please visit http://www.learnoutloud.com/business01

©2008 TAB Money Group - All Rights Reserved Money Group Pros

The Word Perfect And Emotionally Charged Singing Sales Letter is Born by: Bill Knight / TAB Money Group



An effective sales letter is much more than a bunch of words describing what you have for sale, but judging by some of the sales messages on far too many websites, not a lot of people know that.

The ‘buy one get one free’ mentality is still alive and kicking and working overtime all over the Internet, but sadly at the expense of the English language.

A sales letter, whether written for an online product or service promotion or for print and mail, has a specific job to do. It has to sell. It’s your salesman. And it doesn’t matter how good or how bad your product or service is, the sales letter is your marketing lifeline.

It truly amazes me when some companies, who are willing to spend thousands on product development then thousands on a state of the art website, go on to fill it with snippets of grammatically flawed information and with more typos yuo cun shak a stuck at.

In my opinion, poor grammar and typing errors account for more lost sales from websites than just about any other factor. Why? Because they instantly lose you credibility. Potential customers need to feel reassured that the product you are selling is genuine. Also, that you are genuine and your business is not about ripping people off.

A poorly created sales message will tell your customers you don’t care. You don’t care about communicating with them. You don’t really care about the message on your website. So why then, would you expect them to care about enriching you by buying your products? They simply won’t.

A website sales message has to work much harder than its printed counterpart because it has less time in which to convince the prospect to buy. People tend to ‘quick scan’ website sales messages, whereas a printed letter can be read at leisure anywhere that’s convenient.

Every single website owner who is trying to sell a product or service to a customer could improve their conversion rate dramatically if they would only spend a little more time on their sales copy.

So correct grammar and spelling is the number one priority for your sales letter.

Next is the structure of the letter. Your sales message must always follow the principles of AIDA. It must attract Attention, stir Interest, instil a feeling of Desire and make a call to Action. Why? Because this formula has been tried and tested over and over and has been proven to be the perfect structure.

If you think of a sales letter as being like a song. Then think how your favourite songs make you feel. Happy, sad, upbeat or melancholy, songs are meant to stir the emotions because people like to feel moved. If a sales letter sounds like music to your customer’s ears, you’ve just chalked up another sale.

Your sales letter is your song with which you have to intriguingly introduce yourself, slowly seduce your customer and make them feel exactly the way they want. If it gets them reaching for their credit cards, it has conveyed the right tuneful words at the right time. The words of your sales letter must have the power to say it all.

We can all learn much from how music affects us. It can reflect our moods, our emotions and our wants and needs. It’s a very powerful medium that can literally make us feel happy or sad. But it is only words after all. Just words accompanied by music. The most important thing to remember is how the words of a song can affect us emotionally.

Then remember this. Every buying decision we make is based on our emotions. Understand this, and incorporate emotionally stirring words into your sales copy.

Another important aspect to consider, when writing a sales letter is, we generally buy things because we want them and not because we need them. Your sales copy has got to make your prospects want what you’re selling. Don’t try to make them feel as though they need what you’re selling. Only they will know what they need in their life.

Getting back to the song connection, if you take away the music the song (message) is still there. The music certainly helps the words flow and can help create the mood, but without the words, the meaning of the ‘piece’ is left to the imagination.

Next time you’re thinking of creating a sales letter for your website, remember to pay particular attention to the grammar and spelling. Construct your letter using the AIDA principle and think about how you might present your letter with emotion.

Nothing is more powerful than the written word.

For more articles on Business success you should go to TAB on Business

About the author:
Bill Knight is a featured author on TAB Money Group. He is a professional International copywriter with a worldwide client base. To learn more visit:
http://www.knight-writer.co.uk

©2008 TAB Money Group - All Rights Reserved

The Seven Blatant Blunders of First-Time Audio Product Producers by: Robert Schultz / TAB Money Group



Once entrepreneurs and solo-professionals get the idea they can write their own ticket with self-produced audio products, they get excited. Really excited.

And that’s the rub.

Because folks that are excited have a lot of energy and enthusiasm. Which is good. But they also are hell bent on squandering that energy on any idea that comes to mind. Which is not so good.

Because, the worst place to make a mistake is right at the beginning of your journey. And a mistake in the early stages of your product creation career can not only sink that first project, but discourage you from EVER producing anything again.

There are Seven Blatant Blunders that novice audio product creators make repeatedly. And while these aren’t the only pitfalls you’ll have to watch out for, they are the ones that will rear up when you least expect it, to bite you on the you-know-where:


BLATANT BLUNDER #1 -- What I Want, Not What They Want

If making money was not a reality of business, we could produce anything we want. But, for most of us, making money is crucial. I can’t remember the last time my landlord accepted my good intentions and sweet smile as payment in full.

Still, its shocking to see how many folks ignore this fact when choosing their first products. They’ve often had a dream or a fantasy of just what they would create if they only knew how.

But once they learn how, they forget that it takes two to tango. And if your market does not share your dream, you’re going to end up with an expensive failure.

Look, I’m not saying to pander to the lowest common denominator to make a buck. I am saying you need to find the happy meeting point between what you do best, what you love to do, and what your market is willing to buy BEFORE you decide on your first product.


BLATANT BLUNDER #2 – THE MINI-SERIES FIASCO

While people are often terrified of recording audio, once they learn how easy it can be, the pendulum swings in the other direction. Suddenly, even a Steven Spielberg extravaganza looks too small.

The best thing you can do for your production career is to start small. Do whatever you can to get a modest project out there quickly, even if it means doing a 15-minute free program that you give away at your speaking engagements.

Confidence is contagious. The best way to build confidence is to get your first recording out the door and seeing the happy smiling faces of people who snap it up. Get focused – get simple – and get something done.

And leave the multi-part mini-series for later.


BLATANT BLUNDER #3 – THE OPRAH SYNDROME:

True, simply creating a decent product will raise your profile in the eyes of your customers.

But it won’t get you on Oprah.

Many first-time producers just don’t get that simply producing great audio does not assure success. You have to make sure those who can benefit from it KNOW just how valuable it is, making the cost of NOT buying it seem much higher than the cost of buying it.

For many folks their dream of success included an appearance on Orpah.

The good news is that you can make a boatload of money without getting within a thousand mile radius of her show. And the energy of that fantasy can best be channeled towards achieving more down to earth goals.

True – if you build it, they will come. But they may NOT come in sufficient number to make it worth your while. Focus on what you can do NOW. And leave Oprah for later.


BLATANT BLUNDER #4 – WORKING WITHOUT A STRATEGY

I always tell my clients “Ask not what you can do for your audio, ask what AUDIO CAN DO FOR YOU.”

However, most folks get stuck right at the start by asking “What project should I produce?” When the question they should be asking is “What do I want this project to accomplish for my business?” Is it building a huge mailing list? Is it creating sales on your website? Is it having a substantial product to sell at your live appearances? Or is it having a bonus to entice folks to sign up for your high end services?

Audio is not an end in itself – but a means to accomplish what you want in your business. People who try to decide what project to produce BEFORE asking what they want that project to achieve are working very hard for their audio. My suggestion is to turn the tables, put strategy FIRST, and let your audio work very hard for YOU.


BLATANT BLUNDER #5 – MISSING THE UPSELL

An upsell is simply a way of making additional money from people who have just bought (or are in the process) of buying something else from you. For example, if you are giving a live workshop, give attendees the opportunity to purchase an additional product that builds upon what they’ve discovered in your workshop.

Because its so much easier to serve your existing raving fans than to try to earn new ones, an upsell is an effective strategy. Don’t ignore the fact that a purchase is a vote of confidence. And when people have purchased (or are in the process of purchasing) is the BEST time to add additional value by giving them a GREAT DEAL on a supplemental product.


BLATANT BLUNDER #6 – NO PRODUCT SHOULD STAND ALONE

Folks who see their audio merely as a stand alone offering, rather than a component of an entire package or bundle of products and services, are missing out on a huge portion of their profits.

Because, strange as it sounds, people are actually happier to spend more money with you if they feel they are getting a great deal. The same person who complains about the price of bread going up 20 cents, will, in the next breath, crow about the $3,000 they saved on their $50,000 Mercedes.

People love a good deal – and will happily spend a lot with you if that’s what they feel they are getting. I’m not saying you shouldn’t sell your products alone. I am saying you must ALSO look for ways you can bundle your audio products with other services.


BLATANT BLUNDER #7 – LOOK MA, I’M INVISIBLE

In a perfect world, your audio would emit a secret signal, audible only to your target market, that would hypnotize them to buy. But until that’s perfected, you’re going to have to find ways to get the word out.

Fortunately, there are lots of ways to do this. Public appearances are great because audiences get a chance to sample you ‘in the flesh’. And its often a small step for them to ‘take you home with them’ by purchasing your products. Distributing free articles to build your mailing list is another time-tested way to make this happen. You can also link your audio to publicity for a book, e-book or workshop you’ve already got going.

There are many ways to get visibility for your project. And its wise to put some thought into how you’re going to do that BEFORE you record. Because the only thing worse than being all dressed up with nowhere to go, is to have 100 copies of your first CD sitting in your closet without the slightest idea of how you’re going to get them into the hands of your customers.


======================

copyright (c) 2005 by Robert Schultz. All rights reserved.

About the author:
Rob Schultz is a featured author on TAB Money Group. He is the creator of the Audacious Audio Success System, mentors cutting edge entrepreneurs to catapult their profits with their own affordably produced audio and information products.



Receive your free “5 Audacious Avenues to Blockbuster Audio Profits” special report, packed with crucial keys to getting started at: http://www.audaciousaudio.com

To read more articles on success in business go to TAB on Business


You are welcome to reproduce this article, as long as it remains complete and unaltered, and includes the resource box above.

©2008 TAB Money Group. - All Rights Reserved


Liquidated and Repo PC Profits by: Harry S Richards / TAB Money Group

BUSINESS INFORMATION

Money Group Pros

CLICK HERE FOR YOUR FREE SLING BUSINESS AD

My own core business is in reselling computers for regular fast profits. In fact the business reached the seven figure mark a few years ago. Now I resell repossessed and liquidated PCs, Notebooks-Laptops on a daily basis having established an elite core of reliable suppliers, in Europe, UK, Canada and the USA. In fact, you can operate the business in any democratic country in the world.

It's a very simple business and there's really nothing to prevent you from starting your own liquidated resale business just as I have done.

Your chance to produce an annual income from your own home, or even from a commercial unit, reselling computers and software for profit is a definite possibility. Not only that but I will also tell you in this article where to lay your hands on valuable merchandise at rock-bottom trade prices.

Unlike most other businesses which require a great amount of starting capital, there is a proven method you can use to make money almost from day one. No fancy premises are required. Very little capital is needed, as it is possible to start with just a couple of notebooks to resell and then to accumulate seed capital from initial profits made which can be as high as 150 percent on liquidated items.

You can operate a computer trading business from premises or from the comfort of your home. This business is unaffected by slumps and recessions which tend to hurt most other businesses. Our own trade-training website at Beauforts.biz has been up and running for over six years and to date it has been responsible for training over ten thousand dealers to date. Not all of them have been successful, that would be an impossible scenario, but a significant number have, and several have become wholesale dealers themselves.

Sales of computers and computer software remain buoyant despite recent peaks and troughs and show no sign of reaching a peak. In fact it is growing worldwide at a staggering rate. More and more men and women are needed to help in the promotion and marketing of computers and computer related products.

If you haven't done any selling previously don't be concerned about it, there is no shortage of eager, willing buyers. All you need the desire to make regular cash profits. There is definitely no hard-selling involved . . . enthusiasm and a little common sense is really all you need to make good money in the business.

Whether you are a beginner or a pro in the computer business, it is essential when writing to the suppliers and other contacts to type your letters on your business letterhead. Many of the listed contacts will ONLY deal with TRADE and some will need PROOF of your credentials as a bona-fide trader.

You will come across some wholesale ads which specifically state TRADE ONLY. Therefore, you should WRITE on printed business headed notepaper first.

To operate the Business during the Initial stages, you will need nothing other than a couple of duplicate books for sales and purchases, but when progressing into TRADE PURCHASES you should have made sufficient profits to up-grade your business and to afford the costs of ordering printed business letterheads

If you write to a Trade Supplier, it is highly unlikely that they will respond to your letter if it is written on a plain sheet of paper. Remember, as a Trader you have an image to establish . . . your stationery can build up your image or tear it down. Never write to any source in handwritten form.

Never indicate in any letter to any source that you are new to the business . . . this does not infer that you should be dishonest in any way - you simply have no need to tell them anything about your new business other than that you are interested in obtaining trade supplies.

As an example just consider the kind of letters some suppliers receive a scribbled handwritten letter which states "I am thinking of starting a computer dealership ..." He'll still be thinking of it in years from now and such letters are considered a complete waste of time by trade suppliers. What you should do, (even if you are "just thinking about it"), is to write stating that you "intend" to start dealing in computers asking to be placed on their e-mailing list for price-lists, etc.

You can get a complete directory of Computer Wholesalers and Trade Suppliers as a free download from http://www.liquidations-uk.net so now you can give it some serious consideration because you have the tools to make a start as a computer dealer.

Feel free to reprint this article in its entirety in your ezine or on your site as long as you leave the author's copyright and the links in place.

About the author:
Harry S Richards is a featured author on TAB Money Group. He is of Beauforts PC Trading. Offers Notebook PC and Dealerships with Training for business based upon his own methods: http://www.beauforts.bizalso edits a unique Trading MART at http://www.themartuk.com

©2008 TAB Money Group - All Rights Reserved Money Group Pros

Saturday, September 6, 2008

Liquidated and Repo PC Profits by: Harry S Richards / TAB Money Group

BUSINESS INFORMATION

Money Group Pros

CLICK HERE FOR YOUR FREE SLING AD

My own core business is in reselling computers for regular fast profits. In fact the business reached the seven figure mark a few years ago. Now I resell repossessed and liquidated PCs, Notebooks-Laptops on a daily basis having established an elite core of reliable suppliers, in Europe, UK, Canada and the USA. In fact, you can operate the business in any democratic country in the world.

It's a very simple business and there's really nothing to prevent you from starting your own liquidated resale business just as I have done.

Your chance to produce an annual income from your own home, or even from a commercial unit, reselling computers and software for profit is a definite possibility. Not only that but I will also tell you in this article where to lay your hands on valuable merchandise at rock-bottom trade prices.

Unlike most other businesses which require a great amount of starting capital, there is a proven method you can use to make money almost from day one. No fancy premises are required. Very little capital is needed, as it is possible to start with just a couple of notebooks to resell and then to accumulate seed capital from initial profits made which can be as high as 150 percent on liquidated items.

You can operate a computer trading business from premises or from the comfort of your home. This business is unaffected by slumps and recessions which tend to hurt most other businesses. Our own trade-training website at Beauforts.biz has been up and running for over six years and to date it has been responsible for training over ten thousand dealers to date. Not all of them have been successful, that would be an impossible scenario, but a significant number have, and several have become wholesale dealers themselves.

Sales of computers and computer software remain buoyant despite recent peaks and troughs and show no sign of reaching a peak. In fact it is growing worldwide at a staggering rate. More and more men and women are needed to help in the promotion and marketing of computers and computer related products.

If you haven't done any selling previously don't be concerned about it, there is no shortage of eager, willing buyers. All you need the desire to make regular cash profits. There is definitely no hard-selling involved . . . enthusiasm and a little common sense is really all you need to make good money in the business.

Whether you are a beginner or a pro in the computer business, it is essential when writing to the suppliers and other contacts to type your letters on your business letterhead. Many of the listed contacts will ONLY deal with TRADE and some will need PROOF of your credentials as a bona-fide trader.

You will come across some wholesale ads which specifically state TRADE ONLY. Therefore, you should WRITE on printed business headed notepaper first.

To operate the Business during the Initial stages, you will need nothing other than a couple of duplicate books for sales and purchases, but when progressing into TRADE PURCHASES you should have made sufficient profits to up-grade your business and to afford the costs of ordering printed business letterheads

If you write to a Trade Supplier, it is highly unlikely that they will respond to your letter if it is written on a plain sheet of paper. Remember, as a Trader you have an image to establish . . . your stationery can build up your image or tear it down. Never write to any source in handwritten form.

Never indicate in any letter to any source that you are new to the business . . . this does not infer that you should be dishonest in any way - you simply have no need to tell them anything about your new business other than that you are interested in obtaining trade supplies.

As an example just consider the kind of letters some suppliers receive a scribbled handwritten letter which states "I am thinking of starting a computer dealership ..." He'll still be thinking of it in years from now and such letters are considered a complete waste of time by trade suppliers. What you should do, (even if you are "just thinking about it"), is to write stating that you "intend" to start dealing in computers asking to be placed on their e-mailing list for price-lists, etc.

You can get a complete directory of Computer Wholesalers and Trade Suppliers as a free download from http://www.liquidations-uk.net so now you can give it some serious consideration because you have the tools to make a start as a computer dealer.

Feel free to reprint this article in its entirety in your ezine or on your site as long as you leave the author's copyright and the links in place.

About the author:
Harry S Richards is a featured author on TAB Money Group. He is of Beauforts PC Trading. Offers Notebook PC and Dealerships with Training for business based upon his own methods: http://www.beauforts.bizalso edits a unique Trading MART at http://www.themartuk.com

©2008 TAB Money Group - All Rights Reserved Money Group Pros